Jewelry designers working with the “Sex and the City” reboot hope their creations have a chance.
Hardly a day goes by now without some new promotional photo or online reference to the “Sex and the City” reboot so, as Carrie Bradshaw herself would say, “I couldn’t help but wonder: What will be the new Carrie necklace?”
For those of you who don’t remember — or were too young for the original series that ran from 1998 to 2004 — Carrie, played by Sarah Jessica Parker, had a gold necklace displaying her name in flowing script.
“It cost, like, nothing,” the character said in one episode when she thought she had lost the piece. But the nameplate necklace became one of the show’s enduring product links, like Manolo Blahnik stilettos — and even symbolized Carrie’s rediscovery of self when, in the series finale, she found it in her vintage Dior purse.
It’s early days yet as the reboot — called “And Just Like That …” after another Carrie catchphrase — doesn’t premiere on HBO Max until later this year. But Molly Rogers and Danny Santiago, its costume designers, have selected jewelry ranging from a Bulgari Serpenti Tubogas watch (as much as $50,000 in some metals) to an elastic bracelet hand-sewn from an old tablecloth and pinned with vintage rhinestone brooches by the Berlin-based design duo Rianna + Nina (450 euros, or $530).
Most of the creations, even customized pieces, were lent for filming, but the series production did buy some.
Neither Ms. Rogers nor Mr. Santiago are doing interviews yet, as an email from an HBO media relations manager said: “August is just too early since we don’t debut until later this year.” (Although the designers do have a “live from the set” Instagram page, @andjustlikethatcostumes, with more than 54,000 followers.)
But some jewelry makers are talking about their creations selected for the series.
One front-runner for the next Carrie necklace could be a $595 turquoise and malachite rope “because the necklace is really visible” around Ms. Parker’s neck in the official publicity still for the new series, said Allison Fry, the necklace’s maker, who founded the Fry Powers brand in 2018.
(By mid-August the necklace had sold out at MatchesFashion, according to an email from the retailer.)
Ms. Fry, 34, said she created the rope’s shimmering pattern by mixing and matching 72 beads, comparing the process to “when you are thinking about putting an outfit together and seeing what works.” She also made two other pieces for Carrie: a violet enamel ring accented with a baroque pearl and a violet enamel cuff.
Another contender, seen in paparazzi photos: a gold necklace with a charm in the shape of New York State.
Not that the rest of the central characters won’t have striking pieces of their own, like the two white diamond pavé hearts on a round link chain made by Jennifer Fisher and lent to the series for Charlotte York, played by Kristin Davis.
Customized on the reverse with the initials of Charlotte’s two on-screen daughters (L for Lily Goldenblatt, played by Cathy Ang, and R for Rose Goldenblatt, played by Alexa Swinton), each of the hearts has 39 diamonds and took two weeks to make, Ms. Fisher said.
“I don’t know if they’ll ever flip them over while they are shooting,” she said.
In the two “Sex and the City” feature films that debuted in 2008 and 2010, Ms. Fisher's designs at one time or another were worn by all four lead characters, which included Samantha Jones, played by Kim Cattrall, and Miranda Hobbes, played by Cynthia Nixon. (Ms. Cattrall isn’t participating in the new series.)
But, Ms. Fisher said, she believes jewelry can have more impact on television because “people tend to rewatch episodes of a television series.”
Designers say that necklaces worn by new cast members also might be contenders for Carrie-level fame.
There is the chunky red polyester chain necklace by the Danish brand Monies (pronounced MON-yus) worn by the Park Avenue mother and documentarian Lisa Todd Wexley, played by Nicole Ari Parker of “Empire.”
The €630 necklace has garnered more than 1,200 likes on the Instagram fan page @justlikethatcloset and prompted Grazia magazine to declare that Lisa “is going to be the show’s new ambassador for power necklaces.”
It may be a Carrie bracelet that replaces the Carrie necklace as, according to the London jewelry designer Rosa de la Cruz, 51, a piece becomes iconic depending on when it’s seen as well as who wears it.
And her chunky ebony and 18-karat gold chain bracelet — listed at 2,595 British pounds, or $3,590 and purchased by the production company — was worn by Carrie in the series’s official publicity photograph as well as in the first scene between Carrie and her husband, Mr. Big, played by Chris Noth.
“It’s the equivalent of being on the front cover of a magazine,” said Ms. de la Cruz, adding, “her fashion choices are the ones that get the most attention.”
Cases in point: Carrie’s scene with Big posted by @andjustlikethathbo on Instagram on Aug. 3 received 14,440 views within 24 hours. And on TikTok there have been almost 37 million views of #andjustlikethat. Little wonder that user @letty0531 commented: “I feel like we’re gonna know the whole story by the time they finish filming.”
Social media has been stalking news about the new series, such as the Instagram fan page @justlikethatcloset that Victoria Bazalinchuk, 23, a teacher in Odessa, Ukraine, created July 10. She now has more than 80,000 followers.
“There were a few brands that contacted me, saying certain characters wore/will be wearing their pieces. For instance, Carrie’s new favorite brand Fry Powers, or Lisa’s Ana Srdic rings,” Ms. Bazalinchuk wrote in an email. “And of course sometimes followers find the items and send them to me.” (She said she became a “Sex and the City” fan after watching her mother’s DVD box set of the series, as “I was quite a kid when the original series aired.”)
Her site is not the only one fueling fan anticipation. For example, on Instagram, @everyoutfitonsatc has 711,000 followers for its satirical take on the series. And when Ms. Parker posted on Instagram about the first script read-through, @system_bleu commented that she cannot wait for the new show. “Just finished the series — AGAIN … for the 13th time. This is huge,” she wrote. “The show spoke to so many of us and it’s a part of who we are today.”
Some designers and fans say that Ms. Cattrall’s decision not to play Samantha again is a loss, but others are looking forward to the change. “Let’s not have all the same people,” said Ms. Srdic, 63, the Johannesburg jeweler whose $1,200 unpolished citrine ring was lent for Lisa’s wardrobe.
Ms. de la Cruz agreed, adding, “Maybe this frees up the plot into a different dynamic.”
While the series debut date hasn’t been announced, many fans already have plans.
Ms. Fisher, for example, said she will be at home in New York City. “Maybe I’ll make myself a Cosmopolitan to celebrate while we watch,” she said, referring to Carrie’s favorite cocktail. “And have some girlfriends over. It’ll be fun.”
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